Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Standard Fit
• Twill cotton
• Normal wash
• Logo embroidery on front
• Strap on back
• Intaglio logo adjuster
• Logo stitch
• Cotton 100%